E-Privacy is the regulation that protects the privacy of electronic communications, complementing data protection and privacy of communications. In essence, it comes to complement and specify the GDPR, ensuring a level playing field for competition and legal certainty for market participants. The e-Privacy Regulation, among other things, specifies the GDPR for electronic communications and focuses on electronic devices and processing techniques. 

The broad framework of the new Regulation concerns activities such as email marketing, cookies, related online tools such as online direct marketing, advertising, Over-the-Tops communications services such as WhatsApp and Facebook Messenger and Voice Over Internet Protocol providers such as Skype and Viber.

It is important to note that the e-Privacy cookies directive regulates the electronic communication channel. The consent rule, regarding the use of cookies, applies regardless of whether personal data is processed.

E-Privacy differs significantly from the GDPR in the following:

  • It mainly covers electronic telecommunications and all kinds of personal data in any form
  • It includes non-personal data
  • It has a different legal content

Revival helps businesses to comply with European Union regulations, informing them on time about any developments and changes, as well as about their entry into force. Although, the e-Privacy Regulation has not yet been finalized, Revival’s specialized team is informed and prepared for all possible scenarios, in order to be able to provide its services immediately and on time to the general business public.

Once e-Privacy is finalized, explicit user consent will be required before the electronic services collect data, regarding their communications, or install cookies on their devices.

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